Artikel op CMSWire waarin de eisen en wensen van millennials goed worden neergezet. Iets om rekening mee te houden …
The Millennial Generation is Defining the Web Experience
The millennial generation is rebalancing the relationship between the individual and the organization.
The Millennials, also known as Generation Y or the Digital Natives, like to play by their own rules writes Lauren Martin for Elite Daily in September 2014. They are skeptical, particularly about authority and the system. They look to their peers rather than the experts, because they know the experts have been so wrong so many times before. They value freedom, don’t want to conform and expect technology to make their lives faster and easier. They’d prefer to clean a toilet than wait on hold for customer service. Basically, they don’t trust the message. They’ll figure things out for themselves because they’ve got search and social.
According to a 2014 survey on millennials by Aspect Software, over half of them dropped at least one brand in the past twelve months because of poor customer service.
“Millennials are self-reliant and technology dependent, but not necessarily tech savvy, and they expect instant gratification,” said Jason Dorsey, Chief Strategy Officer at The Center for Generational Kinetics. “They don’t just like speed and ease of use, they expect it.”
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Deloitte ontwikkelde nog een mooie infographic rondom ditzelfde onderwerp :