Annotating the Planet, Microsoft Style

Imagine a day when you could use a hand-held device to access and author annotations on objects and places using machine readable tags. That day is not so far off. A sociologist in Microsoft Research is developing a project called AURA that can enable shoppers to scan the UPC labels of products to access information provided by the manufacturer as well as comments submitted by other shoppers.

[Via Microsoft Research News and Headlines]

Imagine being in a store, scanning a products barcode or RFID tag and instantly getting comeptitive pricing information / product comparison or any other information that is relevant for you. This could save time with the boring sales rep 🙂